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This study delves into the nuanced interplay between innovation practices and the performance of private universities. Employing a descriptive research design, the investigation sought to comprehensively examine the effect of innovation practices on performance outcomes. Data collection was facilitated through the administration of meticulously crafted questionnaires, with a judiciously selected sample of 121 respondents drawn from private universities purposively. The empirical findings unearthed a compelling and affirmative correlation between innovation practices and performance. Through rigorous correlation analysis, the study further illuminated the intricate dynamics between innovation practices and performance (r = 0.731, p < 0.05), underscoring a statistically significant relationship. The research establishes a substantive and affirmative effect of Innovation Practices, particularly in the domain of innovation, on the performance landscape of private universities. The implications of these findings reverberate beyond the institution's walls, offering valuable insights for private universities navigating the multifaceted challenges of contemporary higher education. This study recommends an extension of the investigation to encompass the realm of public universities in Kenya.
Masiga et al. (Sat,) studied this question.