The Place With the World’s Highest Rainfall as a Tourist Attraction in a Peripheral Area of Northeast India

This study illustrates the temporal dynamics of tourism development in a peripheral region of Northeast India (Cherrapunjee area) with an extreme rainfall. The analysis indicates that tourism development has accelerated in the last two decades as a result of the administrative opening of Meghalaya State and the dynamic development of tourism throughout India. Peripheral locations with curious environmental features may by potentially attractive tourism localities, with a common focal point for development of marketing opportunities and narratives about the location. A local leader in a strong position pointing the way additionally plays an important role in creating a tourism space.