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This research is motivated by the increasing significance of online shopping platforms and the challenges faced by users in locating products that align with their preferences and requirements, which can significantly influence the sales performance of online retailers. Consequently, the primary objective of this study is to design and implement a recommendation system capable of identifying suitable products and forecasting the purchase frequency for various product combinations, while also integrating this recommendation system with a smart shopping platform. To achieve this objective, the research employs machine learning techniques, specifically content-based filtering and the Apriori algorithm. Content-based filtering is utilized to analyze user preferences and behavioral patterns related to visited products, while the Apriori algorithm is employed to evaluate support and confidence values for item set combinations, thereby generating frequency values for future transactions involving product combinations. Additionally, a smart shopping system is developed and integrated, enhancing the shopping experience through smartphone applications and streamlining the payment process to facilitate seamless product purchases. The research methodology involves data collection pertaining to products and user preferences, followed by several testing involving a sample group of user respondents. The results demonstrate that the developed recommendation system effectively delivers relevant product recommendations based on user preferences, achieving a confidence value up to 98%. Furthermore, the smart shopping system proves capable of independently assisting users throughout the transaction process, thereby enhancing overall user experience and convenience.
Pebrianti et al. (Tue,) studied this question.