Key points are not available for this paper at this time.
Abstract: As science and information technology advance, E-Commerce becomes increasingly significant in people's lives. However, there is no true feeling of experience and a low perception of the goods when purchasing online; instead, customers merely receive virtual information in the form of words or photos. In recent years, mobile augmented reality technology has gained a lot of interest as a novel form of information technology. One of the key technologies that will alter how people shop in the future is augmented reality. This project will use augmented reality technology in conjunction with e-commerce to improve user perception, increase interest in products, and increase purchase desire. This essay presents the idea and fundamentals of augmented reality technology, examines its viability, and develops its application to mobile e-commerce in India. When technology is used for online shopping, real-time video displays synchronised with computer-generated virtual material can be accessed. Customers are able to create an immersive experience when they shop online using augmented reality in conjunction with the actual environment. The salient features of Augmented Reality reinforce buyers' intents to buy. For instance, a 360- degree panoramic perspective, the integration of consumer products with the actual environment, the enjoyment of purchasing consumer goods, and a significant improvement in authenticity all stimulate customers' curiosity and encourage them to engage in the activity.
Shirsat et al. (Wed,) studied this question.