Contemporary Media's Impact on Society and Culture

Media is an important part of social civilization and has profoundly changed people's daily life. In today's society, anyone can become a new media blogger by posting original works on the Internet, as the communication methods of new media have become more diversified, visualized and entertaining. Undoubtedly, such a simple and rapid form of communication has brought great challenges to the inheritance and dissemination of traditional culture. In order to alleviate the negative consequences of contemporary new media on the inheritance of traditional culture, traditional media practitioners and cultural scholars should provide more cultural support, establish correct values for new media, encourage them to participate in the construction and development of social culture and promote rational thinking and cultural cultivation and connotation through understanding the cultural support provided by cultural scholars and avoiding over-entertainment. The traditional media and the new media are realizing diversified co-development, bringing the new media a broader vision and deeper cultural values through the traditional culture, so that each of them can take what they need and benefit the social civilization on the basis of integration and competition, and their influence will be largely related to the development of the society.