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Purpose: Currently, smartphones are one of the most widely used technologies in the country, including in Indonesia itself, making smartphones a necessity and a must-have priority. Design/methodology/approach: This study aims to find out how brand image and influencer’s credibility influence the consumers’ purchasing decisions with brand trust as an intervening variable on YouTube subscribers David Gadgetin, a Xiaomi smartphone user in Garut West Java, Indonesia. The method in this study used a descriptive method using a quantitative approach. The data collection technique in this study used a questionnaire as the primary data which was distributed to 100 respondents using a purposive sampling method. Data analysis technique utilized PLS–SEM. Findings: The results of this study indicate that brand image has a positive effect on brand trust. Influencer’s credibility has a positive effect on brand trust. Brand image has a positive effect on purchasing decisions. Influencer’s credibility has a positive effect on purchasing decisions. Brand trust has a positive effect on purchasing decisions. Brand image has a positive effect on purchasing decisions with brand trust as an intervening variable and influencer’s credibility does not affect purchasing decisions with brand trust as an intervening variable.
Nizar Alam Hamdani (Sat,) studied this question.