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The real estate industry, particularly in Mumbai, is a thriving domain in India and globally. The success of this industry heavily relies on the dedication and enthusiasm of its front-line sales team. This study investigates the interconnection between work-life balance and employee engagement, seeking to identify aspects of work-life equilibrium that significantly impact employee engagement. The real estate sector’s sustained prosperity hinges upon the engaged and motivated sales teams responsible for revenue generation. Amidst the evolution of technology and organizational dynamics, individuals grappling with personal-professional equilibrium face amplified challenges. These challenges, propelled by peer pressure, organizational culture, and technological advancements like artificial intelligence and machine learning, have cast shadows on employee contentment and capabilities at work. The primary objective is to discern the potential correlation between work-life balance and employee engagement within the real estate sector, outlining how specific facets of balancing professional commitments with personal life significantly influence engagement levels. The findings indicated a compelling relationship between work-life equilibrium and employee engagement. Maintaining a balanced approach positively impacts employee dedication, motivation, work efficiency, and overall productivity. Striking this equilibrium bears a direct correlation with enhanced organizational output and performance. Fostering a conducive work-life balance retains a motivated workforce and elevates organizational effectiveness. Recognizing and addressing the nuanced aspects of balancing professional and personal spheres are pivotal in optimizing employee engagement, thereby contributing significantly to the real estate sector’s sustained success
Lakhani et al. (Fri,) studied this question.