Optimizing Tax Revenue on the Development of E-Commerce in the Digital Economy Era in Indonesia

The development of e-commerce in Indonesia has become one of the main drivers of economic growth in the digital era. However, the challenges faced in optimizing tax revenues from this sector require the right strategy. This article uses a qualitative approach to explore the challenges and solutions in optimizing tax revenues for the development of e-commerce in the digital economy era in Indonesia. Through a qualitative research approach and literature study research methods, the research results show thatThe development of e-commerce in Indonesia has had a positive impact in terms of increasing tax revenues and a negative impact in terms of tax system regulations.The main challenges include regulatory discrepancies between countries, ineffective implementation of tax technology, and the need to increase awareness and compliance of taxpayers. This challenge can be overcome by developing consistent regulations, implementing information technology, and educating taxpayers. With this research, it is hoped that tax revenues from the e-commerce sector in Indonesia can be optimized and make a significant contribution to national economic growth in Indonesia.