Changing perceptions of people wearing masks: Two years of living in a pandemic

Abstract Despite the widespread use of face masks to combat COVID‐19, little is known about their immediate and delayed social consequences. To understand short‐ and long‐term effects of face masks on interpersonal perception, we measured the evaluation of faces with and without masks at four time points—June 2020, January 2021, September 2021 and June 2022—from the early months of the pandemic in North America to the more recent, and from the implementation of mask mandates to the end of these requirements. Surprisingly, we found that, in general, faces with masks were perceived as more competent, warm, trustworthy, considerate and attractive, but less dominant and anxious than faces without masks. Moreover, differences in attributions of dominance, trustworthiness and warmth between faces with and without masks increased in a linear trend from June 2020 to June 2022. Notably, the impact of masks on perceptions of competence, considerateness, attractiveness and anxiousness did not change over time. We discuss how mask mandates can alter people's social perceptions of others who wear masks compared to those who do not wear masks and how these mandates may influence attributions of some traits more than others through mere exposure and/or social norms.