From museum to postmuseum. Immersive environment as a metaspace of a polyloge

The article continues the research of the principles of museum design, which was devoted to such phenomenon as “protomuseum – immersion – spectator” and the visual nature of immersiveness and the spatial and sensory experience of its living. At this stage, attention is paid to the following typology of museumified environments: museum-at-the-crossroads (Modern times/ museum-theater, museum without walls, virtual museum, etc.) through the transition from “museum – techno-immersiveness – spectator” to “postmuseum – immersiveness – non-spectator”. The evolution of digital surfing and the construction of interactive strategies, the conflict of technological immersiveness and the cognitive properties of the viewer’s psyche are considered: what happens to him inside and outside the digital environment? Particular attention is paid to the narrative immersiveness and the role of the museum in the implementation of new “ritual” and “game” practices that can compete with the philosophy of downshifting in an attempt to get out of digital reality, return to the viewer the most important sense of “proprioception” and presence in the moment.