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This study conducts a comprehensive analysis by investigating the impact of sports activities on university students' daily lives and their promotional benefits in public awareness and community events. The findings reveal that students generally perceive positive influences in physical, mental, economic, and value integration domains due to sports activities. In the physical domain, students believe that sports make their daily routines more active, and gym fitness is both enjoyable and beneficial. Regarding mental health, students experience a relaxing feeling, enhanced concentration, and the development of positive values through sports. In the economic domain, students see opportunities, networking skills, and improved job prospects resulting from sports involvement. Analyzing the impact based on gender and age indicates no significant differences in most domains. However, variations exist in sports types, particularly in the mental health domain, where volleyball players show higher scores than football players. Furthermore, the study highlights the positive promotional benefits of sports in public awareness campaigns and fun community events. Students recognize the contribution of sports to health awareness, community engagement, and the attraction of external participants. In conclusion, this research emphasizes the importance of sports activities for the holistic development of university students. Practical recommendations are provided for the planning and promotion of university sports activities based on the study's outcomes.
Wenzhi Guo (Sun,) studied this question.