Normativity, prudence and welfare

Abstract Most discussions of discourse about welfare and discourse about prudence are a “package deal” when it comes to their normativity—either both or neither are normative. In this paper I argue against this conventional “package deal” assumption. I argue that discourse about welfare is not normative in one useful sense of that term, but that prudential discourse is normative. My argument draws in part on ideas from Derek Parfit’s account of personal identity. I then offer a novel positive account of the meaning of ‘welfare’. On the proposed account, the concept of welfare is not itself normative, in the sense of functioning directly to settle the thing to do. Even a global nihilist can coherently make claims about welfare. However, the concept of welfare is in a sense I will articulate “conditionally normative,” and this merely conditional normativity explains many of the data points which might seem to imply that welfare discourse is normative.