Understanding the Role of Digital Identity: A Conceptual Framework and Proposed Methodology for Measuring Malaysia's National Digital Identity Initiative

Malaysia is in the process of developing a National Digital Identity (NDI) system to provide citizens and residents with secure and efficient access to digital services. However, the success of the initiative depends on public awareness, perception and acceptance of the system. This paper proposes a preliminary framework for measuring public awareness, perception and acceptance of the NDI initiative in Malaysia. The framework was developed based on an extensive literature review and includes several important variables, including public awareness, perception and acceptance, as well as perceived usefulness, perceived ease of use, user experience, social influence and facilitating conditions. The proposed research design is based on a quantitative methodology using a questionnaire to collect data from a diverse sample of respondents. The proposed framework and methodology are a valuable contribution to the literature on the NDI initiative and can provide a foundation for future empirical research in this area. By using a rigorous research design, this study can provide valuable insights into the public's attitudes and perceptions towards this initiative, which can inform policy decisions and contribute to the successful implementation of the NDI initiative in Malaysia. The study contributes to the ongoing discussions on digital identity (DI) and provides valuable insights for policy makers, practitioners and researchers seeking to promote the adoption of DI systems in Malaysia and beyond.