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This paper examines the strategic integration of Management Information Systems (MIS) within Operations Management (OM) and Customer Relationship Management (CRM) frameworks, emphasizing its pivotal role in bolstering economic efficiency. Through a synthesis of economic theories and MIS capabilities, the study delineates how this integration fosters improved operational processes, strategic decision-making, and customer engagement, thereby driving organizational economic benefits. Spanning process optimization, decision support systems, quality management, and customer relationship strategies, the analysis showcases the multifaceted economic impacts of MIS integration, including cost reduction, revenue enhancement, and customer satisfaction. By leveraging cutting-edge MIS technologies, organizations can harness data analytics to optimize processes, leverage decision support systems for strategic planning, implement quality management systems to uphold service standards, and personalize customer engagement to enhance satisfaction and loyalty. This study underscores the transformative potential of MIS in redefining operational efficiency and customer relationship strategies, providing valuable insights for businesses seeking to leverage technology for economic gain in the competitive market landscape.
Chen et al. (Mon,) studied this question.