Industry 4.0 Transformation: Analysing the Impact of Artificial Intelligence on the Banking Sector through Bibliometric Trends

The importance of artificial intelligence in the banking industry is reflected in the speed at which financial institutions are adopting and implementing AI solutions to improve their services and adapt to new market demands. The aim of this research is to conduct a bibliometric analysis of the involvement of artificial intelligence in the banking sector to provide a comprehensive overview of the current state of research to guide future directions and support the sustainable development of this rapidly expanding field. Another important objective is to identify research gaps and underexplored areas in the field of artificial intelligence in banking. The methodology used is a bibliometric analysis using VOSviewer, analysing 1089 papers from the Web of Science database. The results of the study provide relevant information for banking professionals but also for policy makers. Thus, the study highlights key areas where banks are using artificial intelligence to gain competitive advantage, thereby guiding practitioners in strategic decision making. Moreover, by identifying emerging trends and patterns in AI adoption, the study helps banking practitioners with foresight, enabling them to anticipate and prepare for future developments in the field. In terms of governmental implications, the study can contribute to the development of more nuanced regulatory frameworks that effectively balance the promotion of AI innovation with the protection of ethical standards and consumer protection.