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The fashion industry has long been a significant contributor to global environmental pollution, with overproduction and underutilization of clothes resulting in the release of toxic gases and excessive dumping.Despite the growing awareness of the industry's environmental impact and the emergence of sustainable practices, there is still a lack of comprehensive understanding of the factors influencing consumer behavior and the industry's response to sustainability challenges, particularly in developing countries like India.This study aims to investigate consumer attitudes, perceptions, and behaviors towards sustainable fashion consumption in Bangalore, India, and to analyze the factors influencing the adoption of sustainable practices by fashion brands and retailers.
Akula Amruta Rao (Thu,) studied this question.