The main aspects of the state policy of promoting tourism activities in Georgia

Many countries of the world consider tourism as an important and integral part of the country's development strategy. Political aspects of tourism are related to economic effects. The main principle of tourism policy is to formulate issues for the state to get the maximum benefit from the economic and social income of tourism. The paper discusses the role of the state of Georgia in the development of tourism, the processes of economic policy formation of tourism produced by it, and modern challenges. Analyzed satellite reports, statistical information to measure the effectiveness of tourism. In the article, we discussed the new law "On Tourism" developed for the development of the tourism industry, which defines the state policy in the field of tourism and the subjects and directions of tourist activity; the rights and guarantees of the tourist as a consumer, the functions and obligations of the state government and local self-government bodies; mechanisms of private and public cooperation in the field of tourism, tourist safety and other issues related to tourism. In the research, we rely on qualitative research methods, empirical research is used, the current situation in the field of tourism in Georgia was analyzed in detail, including various statistical data and conducted studies. Based on the analysis, it is determined that as a result of the increase in the amount spent by visitors, the contribution of tourism to the economy of Georgia has increased, more attention is paid to the quality and variety of visitors than to the number of visitors. The number of domestic tourists has increased recently.