Web Store Purchase – Consumer Awarness and Perception

The online shopping industry in India is rapidly growing with the entry of large players such as AMAZON,FLIPKART,E-BUY,SNAPDEAL,MYNTRA and others along with the existing domestic players..This research evaluate the factors influencing the consumers to buy products, avail services and level of satisfaction derived during online purchase. It examine SWOT analysis in the e-marketing products and services. Additionally it measure the influence of internet shopping through their experience, problems faced, agreeability and their attitude towards purchase decision. Keywords : Level of satisfaction, SWOT analysis ,factor influencing.