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Targeted advertising's complex and multidimensional representation of women reflects and impacts society views, values, and gender perceptions. The present study delves into the multifaceted aspects of the subject matter, utilizing theoretical frameworks such as feminist theory, social cognitive theory, and cultivation theory to offer valuable insights into the processes involved in the creation, transmission, and interpretation of media portrayals of women. This study explores how the advertising business is changing and how advertisers are targeting women consumers through an analysis of academic research, industry reports, and expert interviews. It also draws attention to the opportunities and problems that come with encouraging more inclusive and powerful portrayals of women in targeted advertising, as well as the influence that these representations have on people's attitudes, actions, and social standards. This abstract provides a thorough review of the subject and its consequences for media literacy, gender equality, and social change by combining a variety of viewpoints and actual data.
- et al. (Tue,) studied this question.