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This paper explores the strategic investments in the Arabic language, emphasizing its transition from a fundamental existential role to a broader cultural and economic influence. It investigates the dual benefits of language investment: economic returns through the burgeoning 'purple economy' and the preservation of cultural identity which the Arabic language robustly represents. By examining historical contexts and modern initiatives, the study highlights the pivotal roles that linguistic investments play in enhancing employability, economic vitality, and the maintenance of cultural heritage. The review methodically addresses the various dimensions of linguistic investment—its historical trajectory, current initiatives, and the tangible benefits it offers to both individual speakers and broader societies. Notable international conferences and case studies provide insights into successful strategies and the challenges encountered in promoting the Arabic language globally. The paper concludes that strategic investment in the Arabic language not only boosts economic development and reduces unemployment but also ensures the survival and thriving of Arabic culture in a globalized world
Alsaadi et al. (Tue,) studied this question.
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