Examining The Effects of Entrepreneurial Mindset, Digital Marketing Innovation and Networking on SME Performance

This study investigated the effects of entrepreneurial mindset, digital marketing innovation, and networking on the performance of small and medium enterprises (SMEs) in Indonesia, with competitiveness as a moderating variable.A survey of 100 frozen food SMEs in Indonesia revealed entrepreneurial mindset, digital marketing innovation, and networking positively influence SME performance.The findings suggest SMEs should foster entrepreneurial thinking, digital marketing skills, and networking to bolster competitiveness and performance.This study contributes timely empirical evidence on key examining of SMEs success in Indonesia's under researched frozen food sector.For practice, it guides SMEs training and development initiatives to focus on cultivating entrepreneurial mindsets, digital innovation, and networking.Further research with broader samples and qualitative data could enrich understanding.Overall, generating insights through surveys enables SMEs to harness entrepreneurial orientation, innovation, and collaborations to build competitiveness and sustainability in a rapidly evolving industry.