Health benefits and emerging models of floral health tourism

In recent years, health tourism has emerged as a highly prominent trend in the tourism industry.Floral health tourism, centered around floral plants as the core element of tourist experiences, has garnered significant attention.Through activities such as admiring flowers, experiencing culture, and participating in events, Floral health tourism aims to achieve natural integration, aesthetic enjoyment, health promotion, cultural heritage, and environmental conservation.This paper explores the concept and characteristics of floral health tourism, revealing the intrinsic relationship between floral tourism, health tourism, and wellness tourism.It analyzes the benefits and effects of floral health tourism on physical and mental health, delineates the main development models and features of floral health tourism, and concludes by proposing that for floral health tourism to achieve sustainable development, special attention must be paid to issues such as resource management, environmental protection, quality assurance, service enhancement, digital empowerment, and cross-border cooperation and communication.