Unveiling the Determinants of Islamic Mobile Banking Adoption: Evidence from Pakistan

Mobile Banking is a cutting-edge technological innovation in the banking industry that has greatly increased banking efficiency and boosted the overall quality of life for individuals. Financial firms are increasingly attracted to systems that enhance the quality of client service. This study aims to further our understanding of the adoption of Islamic mobile banking by utilizing the Technological Acceptance Model (TAM). This study presents a research approach that utilizes the Technology Acceptance Model (TAM) to investigate the factors that influence consumers' adoption of Islamic mobile banking. Consequently, it offers insights into the crucial factors that banking professionals must take into account to promote the integration of mobile technology in Islamic banking services. The data for this study were collected by a questionnaire survey and then analyzed using SPSS and Smart PLS 3.0, utilizing structural equation modeling (SEM). The study sample comprised 350 individuals who were customers of various branches of five Islamic banks, namely Meezan Bank Limited, Dubai Islamic Bank, Al-Baraka Bank Limited, MCB Islamic Bank Limited, and Bank AlFalah Islamic. After conducting data screening procedures, a final sample of 300 respondents was selected for analysis. The findings indicate that characteristics such as Perceived Usefulness (PU) and Perceived Ease of Use (PEOU) have a positive influence on the Intention to Use (INT), supporting the notion that PU has a positive impact on PEOU according to the Technology Acceptance Model (TAM). The research findings suggest that customers' adoption of Islamic banking is positively influenced by their intentions to utilize it, and these intentions are further enhanced by social influence.