Fintech Service Business in India Trend and Practice -a Theoretical Outlook

Fintech (Financial Technology) an advance payment-based technology is a growing service in India. With the introduction of number of innovative payment platforms that are alternative to cash transactions, people are motivated to choose best of best payment options. Fintech technology adoption rate in India is noticed as 87 per cent compared to 64 per cent of the world average. Growth of fintech services is influenced by number of factors like: nation having huge underserved financially excluded population, rising youth population, educated and rapid urbanisation, easily available of workforce, supportive Government policies and scope for raising capital for investments. Digital payments and fintech service market is expected to grow multi-fold in the near future, with active support from the user, Government and financial institution. The financial market is found be less matured and large number of people are still uncovered by various financial service, through enhancing their knowledge on easy and safe mode of payment either for physical or online shopping or for money transfer with support the fintech services to growth in India. KEY WORDS: Fintech Services, Digital Payment, Financial Literacy of Fintech Service