From “Omnivorism to Veganism”: A trajectory of idealism and setbacks

Food is a key part of survival and permeates various aspects such as ideological, psychological and representation. In this work, we will address a growing eating habit: veganism. The objective of this article is to study the transition process that individuals who choose this eating habit go through, in particular their motivations and difficulties. To this end, netnography was chosen as methodological procedures, and for this purpose non-participant observation was adopted – carried out on the social media Facebook –, and semi-structured interviews with vegans, where their experiences were addressed. From the elaboration of three stages: i) the beginning; ii) transition; iii) stability, it was possible to obtain results divided into categories that permeate veganism. Finally, it was concluded that veganism, in addition to being a habit, is a lifestyle.