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Abstract In this study, the relationship between user experience, product appearance and emotional impressions generated by the user are examined through electric concept cars introduced by automotive companies in motor shows. The focus of the research is on the measurement of the emotional experiences that the interior design of the electric concept cars awakens in the user. The main purpose of the study is to open a discussion on the relation between the emotional impressions and product appearance.
Zeynali et al. (Wed,) studied this question.