Business model innovation and creativity impact on entrepreneurship development: An empirical study

Creative ideas are introduced to the market by business owners, and inventiveness creates new demands that cause existing markets to be disrupted and new ones to be created, which are then destroyed by even more innovative goods or services. In this rsesearch work, an empirical study is undertaken to gather information about business model innovation and creativity as well as Entrepreneurship development in Greek SMEs. Using the stratum sample size determination formula, a valid sample of 257 people influenced the study. SEM and the F-test were used in the research’s data analysis. The findings of the study demonstrate that entrepreneurship has a significant connection between business model innovation & creativity and digital capabilities. The test results also indicate that digital capabilities have a favorable impact on the business model innovation & creativity. They also found that the creativity and innovation of business models have a favorable impact on entrepreneurs’ business survival. However, the creativity and innovation of business models have no favorable impact on entrepreneurs’ business performance and reputation.