Decoding E-Commerce: Data Science and Machine Learning Explorations

In the world, the growth of e-commerce is been rapidly increasing day by day. The availability of the products and the demands of customers are highly notable. Here we can use the emerging models of data science and machine learning to build a data driven strategies in developing e-commerce platform. This paper delves into the pivotal role of data science and machine learning in the e-commerce, exploring the applications, advantages, and challenges. Through a better understanding of existing papers, literatures and case studies, it investigates how the data science methodologies and machine learning are utilized for many different applications using different methodologies across the various e-commerce platforms.