A Comparative Study on the Level of Satisfaction of the Customers from the Policies and Services Offered by LIC and ICICI Prudential

Objectives: To find out the level of satisfaction of the policy holders from the insurance policies and services offered by LIC and ICICI Prudential.The study is restricted to Ernakulam District and the period of study was one month. (1) Data abstracted included policyholders' gender, age, marital status, education, occupation and income wise classification. Findings: (1) Life insurance policies are the main investment plan to secure life (2) Agents/Advisors are the main information provider of Life insurance companies (3) Majority of the respondents both LIC and ICICI have the opinion that the company is offering better customer service. Conclusion: On the basis of the present study, it can be concluded that the policyholders have experienced different levels of services. As such, all the policy holders of both LIC and ICICI have shown their satisfaction towards the services of both insurance companies.