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The advertising industry is very important to business. Advertisements are used to introduce a firm, establish a brand, and position a business, a product, or a service in the buyer's mind in comparison to other well-known, competitive companies. Investigating how commercials impact consumers' purchase decisions is the study's aim. The study's sample, 100 individuals, was chosen. A thorough questionnaire was devised to evaluate the influence of the coca cola commercials on customer buying behavior. KEYWORDS Advertising industry, coca cola commercials, customer buying behavior.
MR SATHISH G (Mon,) studied this question.