Understanding the Impact of the Ecological Transaction on the Human Capital of University Students: A Cross-Country Analysis

Firm live in an increasingly competitive environment is subject to rapid change. Hence, new skills and knowledge in sustainability and green management practices represent new competitive levers. For this reason, it is necessary to train a new generation of workers and managers oriented towards these new practices. In this respect, Universities hold the most suitable means for training young workers and managers. The current study aims at examining how universities are responding to the needs of a new human capital. The study is based on the exploratory and inductive methodologies through a multi-step methodological process, a questionnaire was administered to university students from 4 different countries (Georgia, Hungary, Ukraine and Italy). This study offers several elements of originality. In particular, a multilevel analysis is offered on the educational needs of students in terms of sustainability and green management skills. Furthermore, a comparative analysis between 4 different countries is offered. The findings of this study offer interesting practical implications. In particular, the results highlight that university students are interested in deepening their preparation on sustainability issues to increase their employability. In addition, the results can suggest indications to university managers and decision makers to guide the educational offer.