Government to Citizens Communication via Social Media Platforms: Literature Review

Using social media platforms for greater governance and bidirectional communication between government agencies and the public, commonly referred to as Government-to-Citizen (G2C) communication, has garnered significant attention. The utilization of social media platforms facilitates increased interactions between citizens and governments. Through the connection established via social media, citizens become integrated into an online society where they are not only linked to the government but also to fellow citizens who may not actively engage with governmental social media platforms. This article provides a concise overview of the recent progressions in social media networking and its use within government contexts. The study encompassed a time frame spanning from 2015 to 2023, during which a comprehensive analysis was conducted on articles about the adoption of social networking platforms and the utilization of social media practices for citizen-government communication and active engagement.