Modeling the dissemination of privacy information in online social networks

Abstract Driven by the rapid development of information technology, online social networks (OSNs) have experienced a fast development in recent years, allowing increasingly more people to share and spread information over OSNs. The rapid rise of OSN platforms such as Facebook and Twitter is sufficient evidence of such development. As one type of information, privacy information can also be created and disseminated over an OSN, posing a severe threat to individual privacy. This article attempts to construct a model for disseminating privacy information in OSNs and to analyze the model by simulating the dissemination process of privacy information in OSNs. First, we establish network models that exhibit the main characteristics of OSNs. Second, by considering the factors related to social relationships, especially intimacy between users and the attention of users to the privacy subject, we derive the parameters for privacy information dissemination models in OSNs. Third, based on the theory of information dissemination dynamics, we construct a model for information dissemination that conforms to the properties of privacy information. We also present some experimental results based on the constructed model and analyze the characteristics of privacy information dissemination. Fourth, we study and verify the various properties of the model through a set of experiments. The proposed model provides the opportunity to better understand the dynamics of privacy information dissemination in OSNs and the effect of user behavior on dissemination.