Trends and Technologies for Russia’s Constructive Image in the Mass Media National Segments Over the Former Yugoslavia Area

The research examines the strategies and historical context of forming a constructive image of the Russian Federation in the national segments of the post-Yugoslav mass media — Serbia, Croatia and Montenegro. The work uses a neoinstitutional approach to analyze the institutional configurations of political actors in the former Yugoslavian countries. Appling the event analysis method, the author conducted a study on mass media publications about Russia, examining the reasons, goals, opportunities, and strategies. The paper presents data from the author’s automated content analysis of media materials from the countries of the former Yugoslavia from 2022 to the present.