Tropicalizing platformization? Tensions in research on algorithms and platforms in Latin America

This short article critically examines the growing body of research on algorithms and platforms in Latin America. Drawing on an analysis of articles published in Portuguese or Spanish in journals of the region, we discuss the main analytical approaches that shape Latin American platformization research. We reveal a tension between two dominant analytical orientations. On one hand, there is a tendency to directly apply concepts and theories from the global North to interpret Latin American experiences, a phenomenon we call “tropicalization.” On the other hand, research from the region also produces context-specific knowledge that questions established theoretical frameworks or bridges the study of the local and the global. While both orientations are valuable, we emphasize the importance of developing analytical approaches tailored to address the specific realities of Latin America. These approaches underscore the significance of regionally grounded scholarship in understanding contemporary cultural practices.