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This paper will firstly describe the history of Mercedes-Benz, and today's market capitalization and market and product segments, and then perform a series of analyses. Secondly, the article carries out an accounting analysis in terms of revenue recognition, leasing and Intangible assets to ensure the authenticity of the financial reports and related data. After that, this paper compares the data of Mercedes Benz Group with other companies in terms of Liquidity, Leverage, Investment and Profitability. The companies that are compared are BMW, Hyundai and Toyota, which can be seen that Mercedes-Benz has a great advantage in today's world market. Then this paper predicted the future strategy of Mercedes- Benz Group, which will be centered on the shift to luxury products, the development of new energy and the reduction of its own costs. The Mercedes-Benz Group also has a good future because of its good brand effect and innovation ability. Finally, it concludes that the Mercedes-Benz Group's future prospects in the European and American markets are average because of the monetary policy and internal economic situation, while there is still more room for development in the Chinese market.
Zhongkai Yu (Thu,) studied this question.