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In a remarkably short span, Starbucks has evolved into a cultural icon synonymous with coffee and fashion in China. Beyond merely serving coffee, it embodies a brand and cultural phenomenon, exerting a profound influence on global economic dynamics. This paper conducts a comprehensive financial analysis of Starbucks, juxtaposing it against Rexall Coffee, Coca-Cola, and Nongfu Spring. China, emerging as Starbucks' second-largest investment market after the U.S., underscores the immense potential it holds for the coffee giant. Focusing on liquidity, solvency, profitability, and key performance indicators like ROE and ROA, the paper delves into Starbucks' strategic positioning within the dynamic Chinese market. As Starbucks continues to augment its investments in China, the analysis presented here underscores its pivotal role in shaping both consumer behavior and economic trends. Through this examination, the paper sheds light on the intricate interplay between Starbucks and the evolving landscape of the Chinese market, reaffirming its status as a global economic powerhouse.
Haining Zhou (Thu,) studied this question.