Measuring Communication Skills Imperative On Employability - An Empirical Study On Impact Of Communication Skills On Employability Skills Among Undergraduates

The importance of communication skills is always realized in a dynamic job environment. The discernment of employability skills is enormously based on communication skills. The degree of effectiveness of communication is clearly shown through the behavior of the sender and receiver. The communication ability of a job aspirant is a major measuring factor of employability skills. Communication skills are an integral part of employability skills. The effectiveness of communication depends on listening skills, reading skills, speaking skills, writing skills, clarity and concision of thought, confidence, empathy, behavior, and non-verbal communication which are absolute measuring factors of employability skills. Even though numerous studies are emphasizing the importance of communication skills and their importance in the contemporary dynamic world the study on its impact on employability skills is scarce. Thus, this study attempts to identify and measure the key communication variables influencing employability skills. The sample size considered for the study is 180 and the sampling technique used for the study is simple random sampling. Statistical tool, ANOVA is used to measure the dependence of each factor while multiple regression is used to measure the effectiveness of each variable on the dependent variable, employability skills.