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The issue of the development of intercultural communication in the context of cross-cultural interaction in the European region plays a crucial role due to geopolitical challenges and the need to formulate individual socio-economic and cultural development strategies. The research focuses on determining the impact of the peculiarities of the modern development of intercultural communication in the context of globalization and the spread of the trend toward the use of digital technologies that enhance the accessibility of cross-cultural interaction. The article aims to define the role of intercultural communication in the modern world and outline further development prospects. An important research area is the analysis of theoretical and practical aspects of language evolution as the main identifier of an ethnic group and its influence on cultural processes. The article outlines the main directions of intercultural communication and its impact on economic and cultural cooperation. The statistical aspects of language use and the spread of cultural influence in the European continent are investigated based on the applied analysis. It is found that strengthening cross-cultural interaction has a positive impact on socio-economic, environmental, and educational development. The results show that the majority of respondents have a low level of motivation to master professional speech competence. The level of motivation among Masters is higher than among Bachelors. There is a certain psychological dissonance of motivation. Respondents have high and very high levels of motivation to establish relations with other people, but there are no students with a high level of motivation to master professional speech competence. All this is important for ensuring democratic values and the possibility of optimizing modern policy on the exchange of cultural experience.
Арделян et al. (Tue,) studied this question.