A Study of Mondelezs Promotion Strategies Based on the SWOT Analysis

While often overlooked, the snack industry is a quintessential aspect interweaved into almost all aspects of American society. Researchers have found that the snack industry is developing in digital media, but there are still research gaps in the industry's development prospects. As such, this essay analyzes Mondelez Food Company, exploring Mondelez Food Companys current promotional strategy and market position, arguing that Mondelz Food Companys highly successful visibility and influence is due to excellent digitalization marketing. Platforms and advertising, as well as the addition of new markets and expansion of existing markets, have helped the company's finances maintain a healthy growth rate. Mondelezs current strategy includes highlighting the companys brand image and outstanding digital media presence, both of which have now helped the company serve as a consistent leader in the snack industry. In particular, SWOT analysis shows that Mondelez's advantages lie in its good financial status, brand image and advertising. In contrast, some factors that may potentially cause harm to the companys future rising costs, fierce industry competition and health problems caused by products. However, this paper will demonstrate that product diversification, expansion into emerging markets and finding lower-cost alternatives could help the company grow further.