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Digital marketing strategies make marketing more profitable, because they allow potential consumers to access various information about products and carry out online transactions. The problems faced by the UMKM "Pawon Menthik" in this activity were a lack of understanding in using digital marketing as online promotion and a lack of understanding in creating a logo as a product identity that differentiates it from other products. This activity aims to provide assistance in creating logo designs and social media accounts to increase sales through online promotions. The media used are WhatsApp Business and Google Business Profile. This activity uses a qualitative descriptive method. The aim of this method is to provide assistance in creating logo designs and online promotional accounts for UMKM owners.
Laila et al. (Mon,) studied this question.