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This research aims to analyze the perception of environmental awareness of the people of Kampung Baru, Kampung Bandar, Kampung Dalam, and Pesisir sub-districts, which is influenced by individual characteristics such as education and income.Then the perception of environmental awareness will influence the pro-environmental behavior of the people in these four sub-districts towards where they live.The area of these four sub-districts is the riverside city area of Pekanbaru City, which is starting to be organized into a tourist attraction known as Tepian Sungai Siak.The method used in this research was quantitative, distributing questionnaires to 120 respondents.The data was processed using SEM-PLS.From the results of research data processing, it is known that the respondents' characteristics, namely education and income, do not influence the respondents' environmental awareness perceptions.However, the respondents' perception of environmental awareness is classified as moderate or agrees with various management issues related to environmental concerns where they live, such as waste management, sanitation, clean water, energy, and concern for the surrounding environment.Furthermore, this environmentally conscious perception significantly influences the pro-environmental behavior of settlers on the banks of the Siak River.The results of this research can be used in designing government programs to create pro-environmental residential based on the pro-environmental behavior of settlers.
Lubis et al. (Wed,) studied this question.