How are Companies Strategizing with Digital Transformation to Integrate Sustainability Objectives?

Digitalization offers innovative solutions through which firms can address sustainable challenges and be sustainable in the long run. The implementation of digitalization for sustainability sake can create both positive and negative impacts internally and externally to a business. While digital technologies can optimize resource management and enhance social outcomes, they also pose risks of increased energy consumption and e-waste generation. This research aims to explore how firms can balance the benefits of digitalization with that of the associated risks to enhance sustainability performance. By investigating the dynamics between digital transformation strategies, business models, and sustainability, it seeks to create new knowledge on the method of how digital sustainability should work. The paper will employ a multiple case study approach with qualitative and quantitative data collection methods. Although the research is in its initial stages, it anticipates that businesses will increasingly adopt digital transformation to comply with environmental regulations. The study expects to contribute in digital sustainability strategy in response to evolving regulatory landscapes.