Key points are not available for this paper at this time.
This study raised the need to analyze the difference in the quality of golf caddy service perceived by customers who use golf courses and to investigate the relationship between customer satisfaction and perceived performance according to the quality of service provided by the caddy.Four membership golf courses located in the J area were selected, and the purpose of the study was explained to 185 people for about eight weeks from September to November 2023.The subjects who responded to the questionnaire were then selected and conducted.As a data processing method, frequency analysis, principal component analysis, reliability verification, correlation analysis, and multiple regression analysis were conducted to derive and use the following research results.First, it was found that the service quality of the golf caddy had a positive (+) effect on customer satisfaction.Second, it was found that the service quality of the golf caddy had a positive (+) effect on the intention to revisit.Third, it was found that the service quality of golf caddy had a positive (+) effect on the intention to recommend.Fourth, it was found that the customer satisfaction of golf caddy had a positive (+) effect on the intention to revisit.Fifth, it was found that customer satisfaction with golf caddies had a positive (+) effect on the intention to recommend.
Sang il Lee (Thu,) studied this question.