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Purpose Green practices recently gained attention for performance whereas financial and market performance has hardly been addressed by the researchers. Based on dynamic capability theory and resource-based view, we hypothesized that green entrepreneurial orientation and green transformational leadership have a significant impact over green product innovation as well as overall performance.
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Muzaffar Asad
Tecnológico de Monterrey
Mohammed Ali Bait Ali Sulaiman
Khyber Medical University
Ali Mohsin Salim Ba Awain
University of Applied Science and Technology
Cogent Business & Management
Tecnológico de Monterrey
Northern University of Malaysia
University of Bahrain
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Asad et al. (Tue,) studied this question.
synapsesocial.com/papers/68e66343b6db6435875efa6a — DOI: https://doi.org/10.1080/23311975.2024.2355685