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Morocco is capitalizing on its strategic assets to advance South-South cooperation, promote sustainable prosperity, and create an enabling environment for the implementation of cultural diplomacy in the Maghreb and the broader African region. This is accomplished through a synthesis of cultural, religious, and economic diplomacy. The article illustrates how Morocco's cultural capital, derived from its rich history and traditions, has become a tool for enhancing the country's global image.
ZIZI et al. (Tue,) studied this question.