Negative health classifications: understanding avoidance and social exclusion during a pandemic

Abstract During a pandemic, there is a fine line between distancing and avoiding other people, with stigmatizing classifications sometimes transforming social distance into social exclusion. Drawing on Bourdieu's under-utilised theory of classification struggles, this paper conceptualises schemes of pandemic Othering in terms of Negative Health Classifications . Complementing the interactionist approach in pandemic stigma research, classification struggles are a social practice that denote a conceptual link between the individual and social structures of inequality. When social structures are unstable, as was the case during the pandemic, an established common sense can become questionable. Based on the analysis of survey data from 2606 respondents collected during one of the peaks of COVID-19 in Austria and Germany, the paper explores two struggles over health classifications, (1) social cleavages created and exacerbated by individuals who strive to tackle medical crises by avoiding the 'disease carriers', and (2) conflict over illegitimate pandemic practices resulting in the loss of social capital and a polarization of social groups. The findings offer evidence of widespread negative health classifications emerging during the COVID-19 pandemic that future research should explore in their implications for inequalities in other health policy contexts.