Improving Scrum Methodology Management using the Kano Model

The software development process requires the use of methodologies and methods that contribute to its construction in a way that ensures the achievement of its required quality. The Scrum methodology is one of these methodologies. Still, this methodology needs a mechanism to ensure a clear structure for its organization. Therefore, the goal of this paper is to improve the work of this methodology, as the Scrum methodology was integrated with the Kano model to work as an organized framework that facilitates developers to use it easily by integrating the Scrum methodology with the Kano model, which strategically aims to enhance software development practices and enhance the effectiveness of Scrum. Through practicality in a real-world scenario, this framework demonstrates exceptional stability and clarity in alignment with system requirements. The main purpose of this study is to integrate the Scrum methodology with the Kano model to improve the performance of the Scrum methodology, clarify requirements, reduce the constant change in requirements, facilitate meetings, and organize teams and their work that is directly related to system requirements The proposed framework was applied to a case study involving an e-commerce site evaluated using assessment tools, including GTMetrix, PageSpeed Insights, and Pingdom, which collectively highlights the system's powerful optimization potential, displaying excellent results in performance, structural audits, and load times. This research measures the effectiveness of the framework in improving the software development process, which leads to the development of a high-performance, user-centric e-commerce platform the results confirm that this approach can contribute significantly to the evolving landscape of agile methodologies and software development.