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This study aims to examine the digital transformation in industrial technology and its social impact on online public transportation. The primary focus is on analyzing how advancements in digital technology are reshaping the public transportation sector and the resultant social implications. A qualitative research method was employed, using case studies to provide an in-depth understanding of the phenomena. Data collection was conducted through comprehensive interviews with industry experts, public transportation operators, and users of online transportation services. Additionally, relevant documents and reports related to digital transformation and its impact on public transportation were analyzed. The results of the study indicate that digital transformation has significantly improved the efficiency, accessibility, and convenience of public transportation services. Innovations such as mobile applications, real-time tracking, and automated scheduling have enhanced the user experience and operational efficiency. From a social perspective, the adoption of digital technology in public transportation has facilitated greater inclusivity and mobility for various demographic groups, including the elderly and people with disabilities. However, the study also highlights several challenges, including digital divide issues, cybersecurity concerns, and the need for continuous technological upgrades and training. In conclusion, the digital transformation in industrial technology has a profound positive impact on online public transportation, enhancing service delivery and social inclusivity. The study recommends ongoing investment in digital infrastructure and comprehensive stakeholder engagement to address the challenges and maximize the benefits of digital transformation in the public transportation sector.
Prananta et al. (Wed,) studied this question.