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Where has our reach and impact gone? As behavioral scientists, it is incumbent upon us to extend the reach of our work. Doing so is never easy unless you follow a few approaches. This manuscript underscores the imperative for behavioral scientists to communicate their research findings beyond traditional academic confines, targeting non-scientific audiences. We outline strategic steps that scholars can adopt to enhance the visibility, accessibility, and impact of their research. These include (1) translating scientific jargon into comprehensible language; (2) leveraging digital platforms like blogs, podcasts, and social media; (3) collaborating with media professionals for broader outreach; (4) engaging in public talks and community forums; and (5) developing buy-in from the audiences needed for organizational success. Implementing these strategies not only reinforces the societal relevance of social behavioral science, but also fosters a more informed and engaged public, bridging the gap between academia and the broader community.
Latham et al. (Wed,) studied this question.
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